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the art of immersion


The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories (by Frank Rose) is an interesting journalistic look at media and its interaction with humans. Whether in the context of video games, movies, education, or advertising, the book is all about blending the virtual and the real to create immersive experiences. In all cases, the goal is to establish reward systems that motivate us – or manipulate us, depending on your perspective.

As a teacher, the book was thought-provoking and stimulating. The classroom is a reward system and I’m learning to use online tools to improve the immersive educational experience. It made me think more about all the different kinds of rewards to which people respond — affirmation; recognition; artificially created game points; status – not just grades, and how I can use them to help students learn and grow.


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